Case Study: Freedom Confectionery
Automated Social Media Contest Winner Selector
High-Level Impact
Transformed a 4-day manual process into a 1-day automated system, reducing marketing team workload by 80% while maintaining compliance with privacy regulations and NDAs.
Project Metadata
- CategoryAI / Cloud Automation
- ClientFreedom Confectionery
Core Components
Web-based UI for contest management
BigQuery data warehouse with separated contestant action databases
Custom Vertex AI Gemini model for identity matching
Cloud Run 'InstagramProcessor' utilizing Instagram REST API
Cloud Run 'ReviewsCollector' integrating Google Reviews API
Cloud Run 'WinnerSelector' for result generation
Looker Studio dashboard for analytics
Business Objectives
Accelerate contest completion cycles to maintain engagement momentum
Reduce manual verification workload for marketing team members
Ensure fair and transparent winner selection through automation
Scale contest frequency without proportional increase in human resources
Achieve 75%+ accuracy in cross-platform participant identification
Process contest entries within 24 hours of challenge completion
Maintain data privacy compliance while handling social media info
Build scalable architecture supporting multiple concurrent contests
Solution Design
"Streamline Freedom Confectionery's social media contest management by automating the tracking of Instagram follows, hashtag usage, and Google reviews to eliminate manual winner selection processes."
Due to Non-Disclosure Agreements (NDA), the specific Data Flow and Control Flow details for this proprietary logic cannot be revealed.